Lifestyle
Lose the fat without giving up your life.
The beer stays. The takeaway stays. Calories are a numbers game, and the plan is built around the week you actually have — social events included.
Now accepting 15 new clients
Lose the fat without losing your life.
Online coaching built around the week you actually have. Personalised training and meal plans you can stick to, with days you can move whenever life moves.
The long way round
I did it the slow, stupid way first.
Years of guessing before anything stuck. You do not have to repeat that part.
Where it started
Training hard. Eating like it did not count.
The bulk
Size came on. So did everything I did not want.
Now
Same person. First time with a plan behind it.
What went wrong
No structure, no numbers, and a new plan every time the last one stopped being fun. Every restart cost months, and none of it added up to anything.
What actually changed it
A plan with structure behind it, numbers I could not argue with, and someone looking at them every week. That is the whole difference, and it is what you get from day one.
Why me
What makes this different.
Four things that decide whether a plan survives contact with a real week.
Your week
A weekly plan you can move around.
Meals and sessions are set for the week, not set in stone. Something lands on Wednesday, you move the day.
Access
You are talking to me, not to an app.
A 1:1 call every week, twice when something needs it. Between calls I am on WhatsApp from 8am to 8pm.
Gymtrack
Your training and mine, in one place.
Your plan, sessions and numbers live in Gymtrack. You log a session on your phone, it reaches my coaching dashboard the same day.
About
The person on the other end.
I did not always look like this.
I never took my top off. Not around girls, not at the pool.
I had pectus, and I had struggled with my body and my confidence since I was young. A period of substance abuse and partying left me underweight and malnourished. For years I believed that was simply how I was going to look.
Then my cousin, a personal trainer, introduced me to the gym. I liked the training itself more than I expected to, and I wanted to know why it worked. I have spent the years since studying training and nutrition, and learning what makes results last.
I am a father now, and the coaching I built is for busy men and dads who want to be stronger and more confident.
If you have ever felt you are not capable of building the physique you want, that is the part I would argue with.
How it works
Three steps from the first call to your first six weeks.
Book a discovery call
A free 40-minute call to go through your training, your diet, your physique and where you are now.
Get your plan
I build your meal plan, your training strategy and the goals we are aiming at, around the week you actually have.
Start your journey
You get a personalised roadmap from where you are to where you want to be. The first one covers six weeks, with support the whole way.
Pricing
Two ways to work together.
Both plans start with the same free strategy call. You only pay once we have agreed on a plan.
Best Choice
Standard
£75/month£95 was the regular price
Offer price until 1 October 2026
- Personalised meal and workout plans
- 1:1 check-in call every week
- WhatsApp support, 8am to 8pm
- Gymtrack iOS app for your plan and sessions
- Plans that keep beer and takeaway in
- Adjustments as your schedule and progress change
Premium
£199/month£245 was the regular price
Offer price until 1 October 2026
- Everything in Standard
- Online coaching while you train
- 1:1 call after every session
- Two check-in calls a week
- Tailored plans around social events and shoots
Questions
Before you book the call.
Yes. The 40-minute call costs nothing. We go through your training, your diet and your physique, and you leave with a road map for a structured plan.
Structured plans work, and nobody is genetically immune to the system. Show commitment and keep the communication going, and results follow.
Once a week at minimum, for every client. That goes up to twice a week when circumstances call for it — a photoshoot, for example.
Between calls you have me on WhatsApp from 8am to 8pm.
Yes. The meal plans are realistic and built around your lifestyle — beer, takeaway and everything else stays in. Calories are a numbers game, and there is nothing to overcomplicate.
For social events there are tailored fast plans that keep you on track before and after the day, so you can enjoy it and still make progress.
Only once we have agreed on a plan, after the free consultation call. Nothing before that.
Results
What people actually say.
Photos and messages from people who did the work. Names left off on purpose.
Before
After- 5 weeks
- 5 kg down
Fastest five weeks of my life, and the photos do not lie.
My family noticed before I said a word.
Before
After- 12 weeks
- 10 kg down
Ten kilos gone and I still had my weekends.
First time ever my belly has been flat.
More energised, and in control of my eating for once.
Before
After- 13 weeks
- 11 kg down
Three months in and my clothes fit properly again.
- 4 weeks
- 10 lbs down
Four weeks in and it does not feel like a diet.
Before
After- 12 weeks
- 11 kg down
Twelve weeks. Amazing results, and nothing about it was miserable.
Chased abs for years. Finally coming through.
Start here
Tell me where you are now.
The first call is free and there is nothing to prepare. Fill this in and I will come back to you personally.